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General Factota Interior Design : A Case Study

1st February 2019


"Our trade account status was elevated, all due to Clare operating as business developer as well as business support, really part of the team."


The Challenge

General Factota needed development support across the whole business mix, including raising awareness and raising its profile within key markets, refining existing customer communications, product sourcing and P&L management.



The Action

We reviewed and audited business processes and communications in order to build a bespoke strategy that would support management and growth plans. We designed branded communication and integrated efficient processes and platforms to assist with the day-to-day management.

We worked with key stakeholders in the business to nurture trade accounts, building the profile and ensuring that everything we did was fully integrated with the work of their internal team.


The Results

Profitability has increased with project time tracking, each team member working to their strengths, and management no longer need to spend hours handling administration. We introduced Xero Accounting, which means they know they will be year end ready, with invoices and bills that are company branded,  showing prompt and clear communication with both clients and suppliers.

“In short Clare has moved General Factota to a cloud based, data secure, branded business while still showing passion for the next phase of web design and social media championing.”



Photos by Tyler Franta & Kelly Sikkema on Unsplash