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Independent Cambridge: A Case Study

6th February 2019

 

"Our message and membership impact was substantially improved with Clare working as membership coordinator and champion of our cause."

 

Independent Cambridge
 
Challenge
Independent Cambridge has been run entirely on the drive of two dedicated business partners.  Clare was approached to increase our database of members therefore driving profitability of the business.
 
Action
We worked to drive renewable membership along with attracting new local businesses and engaging Cambridge residents and visitors. 
 
Results
We published our stunning book showcasing over 200 local, independent businesses and events, then moved our business model to a more regular broadsheet publication with even greater coverage and indie love!  

“Clare really did her homework while working with us, knowing our goals and message and always showing great passion, which undoubtedly helped us gain better visibility and members.”